Copywriting

Re-engagement Campaign

Prospect Email

Magazine and E-newsletter Ads

Prospect Emails, MS in Product Stewardship

Priority Survey for Online Learners Email

Where You Study Campaign


Re-engagement Campaign

  • Media: Two postcards and two emails
  • Audience: IU on-campus and online students who dropped out 2-4 years ago.
  • Objective: Apply and enroll in an online program to finish their degree.stopout-postcard

Postcard #1: Sent in early spring semester ahead of priority deadline for summer enrollment.

IU isn’t the same without you.
You started your degree with us, and we want to help you finish it. Apply today for the 2019 summer and fall semesters.

Finish your degree with IU Online.
If you were a traditional on-campus student, we invite you to return to campus and complete your remaining requirements. If your busy schedule makes it difficult to return to campus, IU Online offers flexible online options.

As an IU Online student, you take online courses developed and taught by IU faculty, you have access to many of the same student services as our on-campus students, and when you graduate you receive an IU diploma with lifetime value.

Learn more at online.iu.edu.

Email #1: Sent two weeks after the postcard.
Subject: We want to help you finish your degree

Dear [First name],

Life can get in the way of our academic goals. Whether it’s work, family, or financial concerns, IU Online has solutions to help you overcome these obstacles and finish your degree.

APPLY NOW

As an IU Online student, you have access to many of the same student services as our on-campus students including, onboarding, financial aid, success coaching, and more. You can save money and graduate faster by transferring credits you’ve already earned. An academic advisor will work with you to make sure qualifying credits transfer to your new program.

If you have questions or need help with your application, contact us at iuoapply@iu.edu or (844) 445-0117.

Sincerely,
The IU Online Team

Postcard #2: Sent two weeks after first email.

Finish your degree. Change your life.
Completing your degree could be the first step toward a more rewarding career, higher pay, and greater job satisfaction. Apply today for the 2019 fall semester.

Finish your degree with IU Online.
If you were a traditional on-campus student, we invite you to return to campus and complete your remaining requirements. If your busy schedule makes it difficult to return to campus, IU Online offers flexible online options.

As an IU Online student, you take flexible online courses that are developed and taught by IU faculty, you have access to many of the same student services as our on-campus students, and when you graduate you receive an IU diploma with lifetime value.

Learn more at online.iu.edu.

Email #2: Two weeks after second postcard
Subject: It’s not too late to finish your degree

Dear [First name],
Finishing your degree could be the first step toward a more rewarding career. Wherever you are in life, IU Online has flexible options to help you achieve your goals.

APPLY NOW

As an IU Online student, you have access to many of the same student services as our on-campus students including, onboarding, financial aid, success coaching, and more. You can save money and graduate faster by transferring credits you’ve already earned. An academic advisor will work with you to make sure qualifying credits transfer to your new program.

If you have questions or need help with your application, contact us at iuoapply@iu.edu or (844) 445-0117.

Sincerely,
The IU Online Team

stopout-postcard

Design by Abby Kaufman

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Magazine and E-newsletter Ads

  • Media: Digital e-newsletter ad and full-page magazine ad
  • Audience: IU Alumni who subscribe to the Alumni newsletter and magazine
  • Objective: Raise awareness for IU Online among alumni

Indiana University Online
Take IU Online with you wherever you go.alumni adsRanked among the best.

  • 125 IU degree and certificate programs
  • 5,700+ students enrolled in online programs
  • 30,000+ students enrolled in at least one online course
  • 1,470+ graduates May 2017-May 2018

Join our community.
online.iu.edu

Design by Abby Kaufman

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Prospect Email

  • Media: Email
  • Audience: Online education prospective students
  • Objective: Move prospects through the marketing funnel to the applicant stage.

oppstoapp email

Dear [First Name],

Choosing the right school and program is key to your success. Earn a degree with lifetime value from an award-winning school you can trust—Indiana University Online.

Join us at IU Online, and find out why U.S. News & World Report ranked IU Online’s bachelor’s programs 20th in the nation.

APPLY NOW

Contact me today at iuoapply@iu.edu or (844) 445-0117 to get started.

 

 

 

 

 

 

Design and layout by Abby Kaufman & Mackenzie Ridge

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Master of Science in Product Stewardship Prospect Emails

  • Media: Two opt-in emails
  • Audience: Prospects who have submitted a request for information for the program.
  • Objective: Apply and enroll.

Email #1
Subject: Continue your education with IU Online

Dear [First Name],

Thank you for your interest in IU Online’s Graduate Certificate in Product Stewardship.

Our online certificate program is the first of its kind, preparing you to become a leader in the emerging field of product stewardship. I am delighted to help you understand our program and how we can help you join this exciting field.

GET STARTED

As a student in the program, you’ll gain knowledge and skills needed to help companies design and manage consumer and industrial products throughout their lifecycle, in order to minimize risk and maximize economic benefit. This certificate is especially attractive for environment, occupational health, and safety professionals looking to add product stewardship expertise.

If you have questions, let me know right away. You can reach me at iuoapply@iu.edu.

Email #2
Subject: Get your financial needs taken care on with IU Online

Dear [First Name],

Having a financial plan is important to your success as a student. I am here to help with tools and advice for managing financial aid, your student account, and your overall finances.

As a first step, I encourage you to complete the Free Application for Federal Student Aid (FAFSA). The FAFSA helps us determine your eligibility for all types of federal, state, and institutional financial aid. You can complete the FAFSA online at http://www.fafsa.gov. Enter federal school code 001813 when prompted to make sure we receive your results.

COMPLETE FAFSA
GET STARTED

As you apply to IU Online’s Graduate Certificate in Product Stewardship, a team of financial services experts will guide you through the financial aid and billing process. Learn more from the Office of Student Financial Services.

Your financial success is important to me, so if you have any questions, please send me an email at iuosfs@iu.edu.

prodstewardship-emails

Design and layout by Abby Kaufman & Mackenzie Ridge

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Priority Survey for Online Learners

  • Media: Email
  • Audience: Current IU Online students
  • Objective: Encourage students to complete the survey.

PSOLemail

Hello [First Name],

Complete the Priorities Survey for Online Learners from IU Online for your chance to win one of fifteen $10 Starbucks gift cards!

You’ll receive the survey by email in the next few days. Your answers help us learn what is important to you so we can improve your online academic experiences. See what students told us two years ago.

If you have any questions or comments, you can contact IU Online at iuonline@iu.edu.

Thank you in advance for sharing your thoughts with us!

 

 

 

 

 

Design and layout by Abby Kaufman & Mackenzie Ridge

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Share a Photo Campaign

  • Media: Email and social post
  • Audience: Current IU Online students
  • Objective: Encourage students to engage with our brand on social media to share a photo of their favorite study location.

Email #1
Subject: Share your favorite study spot

Dear [First Name],

IU Online gives you the freedom to study anywhere—your local library, a cozy coffee shop, or your favorite spot on the sofa. To help us all feel more connected, we invite you to show us where you study.

Share a photo of your favorite study spot on Twitter using #IUOnlineProud. Post your photo by May 1 for your chance to win free IU Online gear.

Wherever you study and wherever life takes you, IU Online is there for you.

 

Social Media Post

Share a photo of your favorite study spot using #IUOnlineProud for your chance to win free IU Online gear. Wherever you study and wherever life takes you, IU Online is there for you.

Screen Shot 2019-04-10 at 3.48.17 PM

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